Frequent Shoppers:

Different prime tiers:

This can be seen as an unnecessary breakdown of the service because if you are paying for a prime-tier membership subscription, you should get all the benefits you should not have to pay for other prime subscription tiers if you want those services because then you are paying for more than what you should. This ends up taking a lot of money from your account because there are not many deals within these tiers, you are mostly paying for access to services. 

Limitations on the products available:

Automated renewal:

Most benefits are for a long time prime members:

Free game and book content access:

Depending on the membership tier you pay for you can enjoy free access to a wide variety of games to download on your mobile or pc device. 

Free access to faster delivery:

Users of prime get access to express shipping and delivery perks, this allows them to get access to their items a lot faster than general users. They also have the added benefit of free 2-day delivery of items regardless of the number of items you order. 

High definition video rendering:

First access to deals and offers:

Customers will have exclusive first access to deals and offer before they are released to the rest of the public, this means you can get access to items before they are sold out, and you can get first access to deals on items before the other users only 30 minutes in advance.

Conclusion