It’s important to target ads effectively to understand what works and what doesn’t. The long-term consequences of software advertising can often make this difficult.
Product Sales metrics are calculated in the 14-day display attribute window. This means that the ad should only appear on the screen, not actually clicked. Whether the user actually sees the ad or not, the impression is considered a “view”.
As of January 1, 2019, only 50 percent of screen ads must be viewed for one second or more before they can go on sale. Also, only 50 percent of the video needs to be viewed for two seconds or longer to be considered a sale.
The upgrade is valid: if they see a DSP ad, but click on the SP ad, the SP would get a sales credit, not a DSP.
Ad types:
Dynamic e-commerce: Dynamic e-commerce ads automatically choose which creator to display based on campaign goals.
