What Is Google S Floc And How Will It Track You Online
What Is FLoC? With tracking cookies on the decline—partially due to many browsers blocking third-party cookies by default—Google wants to come up with another way to track user data for targeted ads. That’s where FLoC comes in. FLoC lets advertisers use behavioral targeting without cookies. It runs in Google’s Chrome browser and tracks a user’s online behavior. Then, it assigns that browser history an identifier and adds it to a group of other browsers with similar behaviors called a “cohort....